| Over
85% of the sites viewed from search engine results come off
the first page. This means if your site doesn't show up on
the top results it has a high percentage of never being
viewed. |
| Top 12 search engines are the most
important. Each search engine has its own set of ranking
criteria that it deems important. Rather be all things to
all engines focus on optimizing for the top 12.
 |
|
Keywords Place
keywords that your customers would be searching in the title
of your page. Some search engines rank this higher as a
coordinated theme for your site. |
|
Change is Good
Constantly change the content of your page. Search engines
check back on your site to see if anything has changed. Some
rate a site that has fresh new content higher in the
rankings. |
Paid Rank on Search Engine Predicts Accurate Returns
Paid search results can be
beneficial to a web sites rankings. So beneficial in fact
that if your web site is lower in the rankings the times
someone clicks on your link dramatically reduces even on the
first page. The results of this
survey also reveals that
with paid rankings an web site traffic can be fairly
accurately predicted. Paid rankings. Just aother facet
of internet marketing we can help you achieve. |
|
Feedback The key
to optimization is feedback. Be sure and check the log files
to see who is viewing your site and where they are coming
from. Information is usually available on what search words
the visitor used to find your site. See what works and what
doesn't. |